Whereas Donkeyboy's video to Ambitions was quite good, Joe McElderry's video looks like a cross between Billie Piper's 'Because We Want To' and Coronation Street: The Musical
I was disappointed to find Joe McElderry’s new single is just a mushy microwave meal cover of Donkeyboy’s song ‘Ambitions’. Inevitably nowhere near as good as Donkeyboy’s original soft-pop hit debut last year, it lacks creative engagement, sexiness, and like so much manufactured and soon-to-be-forgotten crap, it fails to convey a sense of ownership between artist and song.
Giving Joe a lyric like “If it’s me that was going to take it, then I know that it wouldn’t be straight” is a bit clumsy too given his recent outing in the red tops aged 19.
You’d think Simon Cowell would have pop-writing mega talent on speed dial, what with the likes of Mark Ronson, Calvin Harris, Tom Chaplin, Miranda Cooper and other members of Britain’s shit-hot pop powerhouse all just a cab ride away, so why on earth have they flogged poor Joe off with a damp wafer of a first single? Evidently he's far down on their priority list.
The original 'Ambitions' video, directed by Brett Sullivan, is much sexier and works much better with the song’s story. Linnea Dale’s guest appearance makes it a more dynamic effort too, adding the much-needed female touch that the song needs. Joe McElderry’s video looks like a cross between Billie Piper’s Because We Want To and Coronation Street: The Musical.
Take a look at Joe’s behind-the-scenes video, at parts it comes across like a satire, I hope Catherine Tate is watching:
Let’s hope Joe’s cover at least brings some attention to Donkeyboy, and more importantly to Norwegian pop music which is an increasingly talent-packed affair. Let’s also hope for Joe’s sake that he starts taking the reins of his career before he becomes just another nobody on the back of an old Now CD.
Here’s Patrick Wolf’s video to 'Vulture'. Now that’s what I call a proper gay popstar.