What are these Black and White Pixelated Squares?

An introduction to QR Codes: Real Life Hyperlinks
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What do these scary black and white squares mean? They've started popping up everywhere in my life, hiding on the back of Flash domestic wipes, hovering around spookily in TV adverts, chilling out on the sides of printer cartridges, and even in high-brow Missoni adverts. Are they a secret code? An Alien invasion? An eccentric billionaire's treasure hunt? Or maybe just some interns in a design company pissing about? I swear if you squint at them you can make out an image of two fish about to eat something off a seabed? Ok, maybe that's the Blossom Hill talking.
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Well anyway, after some hardcore Googling I've discovered that these demonic chessboards have a name: "QR Codes" (Although now that I've coined the phrase 'demonic chessboards' I'm secretly hoping that will take off)
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"QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser."
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So they're a type of inverted commas 'hardlink', or double inverted commas "physical world hyperlink". In a sense they are an alien invasion, they are an eccentric treasure hunt, and they are from some design company who felt like pissing about, so you see - my instincts were right, they just didn't have the jargon du jour. The jury's still out on the depiction of killer fish though.
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With trademark speediness The Guardian wrote about QR codes way back in 2008, in relation to a Pepsi campaign. According to their article QR codes have been used on tombs in Japan, so that people can find out about that person's life! The modern day equivalent of nailing a leaflet rack to your grave.
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QR codes evidently haven't taken off in Britain yet, and give us strength when they do. Just imagine a world where celebrities can QR code their foreheads with downloadable messages and photo albums. If only they could put a QR code badge on James Corden so those who wanted his opinions could download them, and everyone else could enjoy television once more. Coming to a pair of Jordan's breasts near you. You read it on The Jack of Hearts first.
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Further reading: Wikipedia - QR Code ; Calvin Klein's PR Code campaign ; QR Code on the front of Las Vegas Daily ; Richard Wray in The Guardian on QR Codes

Above: Kelis, a drawing of someone kissing a dog, and a QR Code on a Missoni advert. All in one issue of W mag!

2 comments:

  1. I really like your post you done a great jobs . Thanks for sharing valuable information.
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  2. Calvin are in on it too. Iphone magic they're calling it...Keep up Jack ;) xx http://sophiebenbow.blogspot.com/search/label/Calvin%20Klein

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